Privacy Policy

Last Updated: August 29, 2024

Constellation Brands-Marvin Sands Performing Arts Center (“CMAC,” “our,” “us,” or “we”) is committed to protecting the privacy and security of the information of our Site’s users (“you”).  We want you to understand how we collect and use the information from our website (“Site”) and our related services, (together with the Site, the “Services”) so you can interact with us with confidence.  By using the Services, you accept and agree to the practices this Privacy Policy describes.  If you do not agree to any of the terms in this Privacy Policy, you should not use the Services.

What Information Do We Collect?

When you use our Services, we may collect, store, and process various types of data, including Personal Information about you.  “Personal Information” refers to information about you that can be used to identify you, such as your name, address, telephone number, email address, credit card information, or transaction information.

Specifically, we may collect, store, or process information when you:

  • Sign up for our newsletter or otherwise sign up to receive communications;
  • Submit a form on the Site;
  • Sign up to become a sponsor or partner of CMAC;
  • Contact us with inquiries on our Site or via email; or
  • Voluntarily provide information.

We may also collect details of your visit to our Site and the pages you access, including, but not limited to, traffic data, location data, weblogs and other communication data, including your IP address, device type, the date and time you accessed or left the Site, and which pages you viewed.  Our Site use cookies and other tracking technologies to collect this information about your general internet usage.  See the section below called “How We Use Tracking Technologies” to learn more.

Why We Collect Information

We may use your information for the following purposes:

  • To present our Service to you;
  • To process transactions or donations;
  • To personalize your Site experience;
  • To provide you with information about upcoming events, changes to our Services, and to respond to requests you submit to us;
  • To administer a Site feature;
  • In any other way we may describe when you provide the information;
  • To improve our Services by performing analytics to learn about the behavior of our Service users;
  • To send periodic emails relating to your order, occasional company newsletters, updates, or related event information;
  • With your permission, we may send you marketing emails about our Services, events, ticket sales and other updates;
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Site visitors is among the assets transferred.

How We Use Tracking Technologies

We use cookies (small text files stored in your browser) and other techniques such as web beacons (small, clear picture files used to follow your online activities) (“Tracking Technologies”) to provide us with technical information when you use or access the Services.  This technical information includes device and network information, cookies, log files and analytics information.  The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks.  This information is used to analyze trends, administer, protect and secure the Services, track user movement in the aggregate, and gather broad demographic information (e.g., country residence) for aggregate use.  IP addresses may be linked to session IDs and other device identifiers.  In short, Tracking Technologies collect information that tells us how you use our Site and Services. The use of Tracking Technologies does not give us access to the rest of your computer.

This, in turn, helps us make our Services relevant to your interests and needs.  We use a number of different Tracking Technologies, including functional, performance, advertising, and social media or content cookies.  Please see the section below titled “Choices About How We Use and Disclose Your Information” to learn more about your choices.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us.  We have created mechanisms to provide you with the following control over your information:

  • Your Choices. You may review, edit, or request deletion of the information we collected about you at any time by emailing us at [email protected].  If your information has been shared with a third-party, as described elsewhere in this Policy, then that third-party has received its own copy of your data.  If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
  • Tracking Technologies and Advertising. Most browsers accept cookies automatically.  You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.  For instructions, check your browser’s technical information.  If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.  Please note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out.
  • Promotional Offers. To provide you with targeted promotions, we may use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences.  If you do not wish to have your email address/contact information used by us to promote our own events or services, you can opt-out by clicking the unsubscribe link in the promotional email. This opt-out does not apply to information provided to us as a result of a ticket purchase, event experience or other transactions.
  • Targeted or Interest-Based Advertising. We may work with third-party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising when you are visiting the Site and elsewhere on the Internet.  This practice is known as interest-based advertising.  The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our advertising partners that participate in self-regulatory programs.  You can access these, and also learn more about targeted advertising and consumer choice and privacy at:  networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/, or http://www.youradchoices.ca/, and http://www.aboutads.info/choices/.  You can also opt-out of targeted advertising directly on the advertising platform by visiting https://www.facebook.com/settings/?tab=ads, https://help.x.com/en/safety-and-security/privacy-controls-for-tailored-ads, https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/, https://www.google.com/settings/ads/anonymous, and https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads. Note that electing to opt-out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  If you delete, block, or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.
  • Analytics. We may use Google Analytics and Tag Manager to improve our Site’s functions.  You can choose not to be included in Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

“Do Not Track” Requests

Our Site currently does not respond to “do not track” or similar signals.

How Do We Share Your Personal Information?

We may disclose your Personal Information as follows:

  • With affiliates, contractors, service providers, and other third parties we use to support our business and/or our Services;
  • To vendors for purposes of providing you with relevant promotions;
  • For any other purpose disclosed by us when you provide the information;
  • With social media companies, as explained below;
  • With third parties for interest-based advertising and data analytics;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about the Site users is among the assets transferred;
  • To enforce any agreement, including any applicable terms of service;
  • To establish or exercise our right to defend against legal claims;
  • To law enforcement and other government authorities such as legislatures, courts, agencies and litigants if we reasonably believe that such action is necessary to: (a) comply with the law and the reasonable requests of governmental authorities; (b) comply with legal process; (c) respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) protect the security or integrity of the Services’ information systems; and/or (e) exercise or protect our rights, privacy, safety or those of affiliates, clients, you or others; and
  • If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of Constellation Brands Marvin Sands Performing Arts Center or others.

Payment Information

When you opt to make a purchase or payment on our Site, you may be taken to the website of one of our third-party service providers.  This provider will either collect or have access to your first and last name, zip code, postal address, email address, payment amount, billing information, and payment card information. CMAC may have access to this information.

How Do We Protect Your Information?

To protect your Personal Information, we take commercially reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.  However, no data protection procedures are entirely infallible.  As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure.  Your transmission of your information to our Site thus is done entirely at your own risk.

Third-Party Websites and Social Media

Our Site may contain links to other sites, including those of third parties or partners.  While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use.  By accessing other third-party websites or applications through our Site, you are consenting to the terms and privacy policies of those websites.  It is possible that other parties may collect personally identifiable information about your online activities over time and across different websites when you use our Site.

Our Site may include social media features, such as Facebook “Likes” or “Recommend” buttons, Twitter, and YouTube.  These social media features may require cookies to be set to function properly.  These features may also collect Personal Information such as your IP address.  These features are governed by the Privacy Policy of the social media platform.  Please review the Privacy Policy of the social media platforms to learn how they protect your information.

International Visitors

Our Site is hosted and operated in the United States (“US”).  By using this Site, you are consenting to the transfer of your Personal Information to the US.  If you are accessing our Site from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction. 

California Visitors

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.  We do not disclose your Personal Information to third parties for their direct marketing purposes.

European Union Visitors

For our customers residing in the European Economic Area (EEA), the General Data Protection Regulation (“GDPR”) may be applicable.  The GDPR provides a framework for organizations to ensure protection of the Personal Information of European citizens and gives European citizens certain rights. 

Legal Basis for Processing

If you are an individual located in the EEA, United Kingdom, or Switzerland, our legal basis for processing your Personal Information will depend on the Personal Information concerned and the specific context in which it is collected.  However, we will normally collect or process Personal Information from you only where:

  • We have your consent to do so; or
  • We need the Personal Information to perform a contract with you (e.g. to deliver Services).

In some cases, we may also have a legal obligation to process Personal Information from you or may need the Personal Information to protect your vital interest or those of another person.  If we rely on your consent to process the Personal Information, you have the right to withdraw or decline your consent at any time in writing or as otherwise permitted.  Please note that this does not affect the lawfulness of the processing based on consent before withdrawal, nor will it affect the processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

Retention

We will retain your Personal Information for as long as is needed to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. 

Rights to Access and Control Your Personal Data

Individuals residing in the European Economic Area, United Kingdom, and Switzerland have certain rights to access and control their personal data.  These rights include:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • rights in relation to automated decision making and profiling.

For a full list of rights, please visit www.eugdpr.org.

Age Restrictions

Our Services are not intended for children under 13 years of age.  We do not knowingly collect Personal Information from children under 13.  If you are under 13, do not use or provide any information on this Site or on or through any of its features/register on the Services or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or username you may use.  If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 13 without verifiable parental consent, please contact us immediately by emailing [email protected].  

Review and Correction of Your Information

You may review and edit the information we collected about you at any time by contacting us at the addresses listed at the end of this Privacy Policy.  If your information has been shared with a third-party, as described elsewhere in this Privacy Policy, then that third-party has received its own copy of your data.  If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

Privacy Policy Updates

We update the Privacy Policy from time to time, so please review it regularly.  If we materially change our Privacy Policy, we will notify you by contacting you through your provided email address or by posting a notice on our Site.  Your continued use of our Site will be deemed your agreement that your information may be used in accordance with the new policy.  If you do not agree with the changes, then you should stop using the Site and notify us that you do not want your information used in accordance with the changes. 

Contacting Us

We welcome any questions, comments, or complaints you may have regarding this Privacy Policy.  Please do not hesitate to contact us.

3355 Marvin Sands Drive
Canandaigua, NY 14424

[email protected]